PORTFOLIO
From creative strategy, to design, SEO, content creation and more.
I use concepts, pictures, graphics, and data to drive emotion, engage with different audiences, and guide them to take action. In my career, I have produced, directed, and overseen various projects to educate, inform, or convert audiences. I have experience in multiple industries like education, fashion, and entertainment.
SOME OF LEO’S BEST WORK
Nannies Series
BRANDING, DESIGN, AND ILLUSTRATION
For this project, I collaborated with a talented group of NYC artists in this fun comedy series to develop a branding that aligned with the project’s spirit and represented the vibrant characters.
I worked on a Nannies logo for the pilot and then went back to the drawing board when the series got funded for the first season. I then created a logo, illustrations, and credits with more character, depth, and a bit of grunge.
EARLY CONCEPTS
School Of Rock
CREATIVE STRATEGY, DESIGN, AND ILLUSTRATION
For School of Rock, this project consisted of creating well SEO-optimized, helpful, and visually engaging resources for the website as it was being re-designed. During this process, I collaborated closely with the internal marketing team to create visuals that complemented the copy.
I with some graphic design, and in some cases, custom photography, I created valuable assets for users looking at how to tune a guitar, etc.
Constellation Energy
CREATIVE STRATEGY, CONTENT CREATION, DESIGN, AND ILLUSTRATION
During my time at Outspoken Media, I helped co-manage this account, be part of the strategy development, and direct the digital assets’ production and implementation.
I was responsible for ensuring that the content produced aligned with the brand and legal guidelines and the KPIs determined for the two different groups. The Digital group cared about organic traffic and conversions, and the Communications team about engagement.
I had the opportunity to manage content and illustration creation and own the blog’s creative strategy based on I had the opportunity to manage content and illustration creation and own the blog’s creative strategy based on the team’s SEO keyword research.
On some occasions, I designed the creative and illustrations for the pieces. These are some examples from a Small Business blog post about the 2019 Small Business Technology Trends. My goal was to create imagery that performed well on Google Images and visually appealing and helpful.
CREATIVE STRATEGY AND CONTENT CREATION
In this particular case, I owned most of the process. With the Keyword research that the team did around “energy-efficient toilets,” I was able to write the copy, design the assets for the piece, and publish it.
My goal was clear, create a piece that was informative and helpful. My goal was to make the pieces visually and useful and optimize them well enough to get into the Google answer box. And I achieved it! Over the years, with the right strategy in place, this piece has been performing very well for keywords like “energy-efficient toilets.”
