PORTFOLIO

From creative strategy, to design, SEO, content creation and more.

I use concepts, pictures, graphics, and data to drive emotion, engage with different audiences, and guide them to take action. In my career, I have produced, directed, and overseen various projects to educate, inform, or convert audiences. I have experience in multiple industries like education, fashion, and entertainment.

Web Stories

Currently, I am working on my web stories expertise. Here are some of the ones I have done so far, so for justsoantsy.com and this website, using the MakeStories builder:

MADE WITH

makestories

Great News!

NYS makes single occupancy bathrooms statewide gender-neutral.

JUSTSOANTSY.COM


Spirit Day

On October 17, we wear purple.

JUSTSOANTSY.COM


WEB STORY

WEB STORY EXAMPLE

SOME OF LEO'S BEST WORK

Nannies Series

BRANDING, DESIGN, AND ILLUSTRATION

For this project, I collaborated with a talented group of NYC artists in this fun comedy series to develop a branding that aligned with the project's spirit and represented the vibrant characters.

I worked on a Nannies logo for the pilot and then went back to the drawing board when the series got funded for the first season. I then created a logo, illustrations, and credits with more character, depth, and a bit of grunge.

Nannie Series Poster with the Cast
nannies-series-intro
nannies-series-credits

EARLY CONCEPTS

Nannies Webseries Intro
Nannies Series Instagram Stories
Nannies YouTube Intro
Nannies Series Branding

School Of Rock

CREATIVE STRATEGY, DESIGN, AND ILLUSTRATION

For School of Rock, this project consisted of creating well SEO-optimized, helpful, and visually engaging resources for the website as it was being re-designed. During this process, I collaborated closely with the internal marketing team to create visuals that complemented the copy.

School of Rock Resources

I with some graphic design, and in some cases, custom photography, I created valuable assets for users looking at how to tune a guitar, etc.

photo-manipulation
custom-photography-school-of-rock

Constellation Energy

CREATIVE STRATEGY, CONTENT CREATION, DESIGN, AND ILLUSTRATION

During my time at Outspoken Media, I helped co-manage this account, be part of the strategy development, and direct the digital assets' production and implementation.

I was responsible for ensuring that the content produced aligned with the brand and legal guidelines and the KPIs determined for the two different groups. The Digital group cared about organic traffic and conversions, and the Communications team about engagement.

I had the opportunity to manage content and illustration creation and own the blog's creative strategy based on I had the opportunity to manage content and illustration creation and own the blog's creative strategy based on the team's SEO keyword research.

On some occasions, I designed the creative and illustrations for the pieces. These are some examples from a Small Business blog post about the 2019 Small Business Technology Trends. My goal was to create imagery that performed well on Google Images and visually appealing and helpful.

CREATIVE STRATEGY AND CONTENT CREATION

In this particular case, I owned most of the process. With the Keyword research that the team did around "energy-efficient toilets," I was able to write the copy, design the assets for the piece, and publish it.

My goal was clear, create a piece that was informative and helpful. My goal was to make the pieces visually and useful and optimize them well enough to get into the Google answer box. And I achieved it! Over the years, with the right strategy in place, this piece has been performing very well for keywords like "energy-efficient toilets."