By now, if you use social media platforms like Instagram you are aware of a function called ‘Stories.’ You can capture and share things at the moment and continuously document as they happen. On some channels, stories stay accessible to others for about a day, and then they disappear. Nowadays this format is evolving and becoming a standard for sharing content.
What is the ‘Stories’ format?
Stories are vertical, ephemeral slideshows made of a mix of photos, videos, fonts, and more optimized for mobile devices. While ordinary users create Stories to capture their every day, other content creators use this format to educate, inform, entertain, or advertise to users. Since this format surfaced online, it has been adopted by many social media channels, and it’s becoming a standard on the open web with things like AMP Stories.