The story format has been become a standard across multiple social media channels.

The story format was pioneered by Snapchat, borrowed by Instagram, and now implemented across other channels like Facebook, Pinterest, Twitter (as Fleets,) YouTube, and more. This format has been a success as a way to deliver information more creatively. To give you an idea of how successful, at the F8 2019 Conference, Facebook shared that there are now more than 1 billion stories shared every day across Facebook family apps.