LEO aka @reinasalti
Leo Martinez Davis is a Venezuelan-American Creative Content Strategist, Creator, and Artist. Their ultimate goal is to advocate for positive social change by educating, entertaining, or informing himself and others with compelling content.
For over nine years, Leo has been working on his craft and honing the art of successfully telling stories online and in person. Either by using appealing visuals, well-optimized pieces of content, speaking keynotes, or art.
Under the web3 drag personality of saltï, Leo has been building around a community that enjoys music, art, and entertainment. This creative adventure has also been an opportunity to stay updated with trends, technologies, and how users consume content through these technological developments.
My story includes tons of pens and crayons, a support system full of artists, painters, hard workers, a lot of traveling, and a passion for design, technology, and storytelling.
LEO AND THE TALE OF TIME
Around this time I was going to college for Advertising and working at my first official job at Atento. By being part of the first team to work at the Outgoing Call Center for the Electric Company, I learned about phone etiquette and work-ethic.
Hello, London! At this point in time, I was going to Hult Business School in London, working a part-time job, and also started my first internship in the fashion industry… all at once. I learned about time management, hard work, and attention to detail during this period.
No llores por mi, Argentina! Around this time I had to say goodbye to Argentina where I had my start-up experience and say hello to the USA. During this period of my life, I was learning about adaptability and patience.
My adventures in upstate New York start. Around this time I already had a few years working with graphic design, branding, and social media marketing. This is the moment I start getting into SEO, strategy, digital marketing, and agency life.
I spend my time designing and overseen creative content as Outspoken Media‘s Content Marketing Manager. I also offer support on strategies, conceptualization, SEO/Reputation Marketing Audits and other digital marketing related adventures.
Over the last few years I have been managing a Design Team at the Global Marketing Team at 2U. Currently I manage the Content Marketing Team at 2U.
I continue to work with the Content Marketing Design team and innovating at 2U. At the same time, I am learning more about web3, building the dragverse community, and connecting with the web3 music fam.
Overtime I have been lucky enough to collect tools, create awesome work, and work with the most talented people, in different industries, from round the world, both physically or remotely.
In summary, I have experience in:
To be the best creative strategist, visual storyteller, and remote worker I can be, I need to be as familiar as possible with the different industry tools and resources. Here are some of the tools I am proficient on:
- Adobe Suite
- Web Stories WordPress, AEM, Wix, and other CMS.
- Jira, Basecamp, Asana, Ziflow, etc.
- Affinity Designer and Affinity Photo.
- Facebook's Spark AR
- Later, Buffer, and SproutSocial.
- Facebook Creative Hub
- Facebook Ad Manager
- Slack, Google Rooms
- Google Analytics
- Google Search Console
- MOZ Tools, Ahrefs, etc.
- Discord and Twitter Spaces
LEO AND THE FACETS
WHAT I CONSIDER MYSELF TO BE
I taught and continue to teach myself visual design by exploring, breaking things, repairing them, learning from other designers, and watching YouTube videos.
When I was young, I said, "I don't want to be a marketer." I am not sure I knew what I meant until I started working in the SEO Agency world and creating content. Always evolving, always learning.
I haven't only been able to create work but also coordinate multiple groups of designers, train them, guide them, and help them grow not only as creative but as humans.
When I was in high school, I was part of the Top 3 poets of Venezuela's X National Poetry Competition. I enjoy writing both in English and Spanish, and Grammarly is my best friend.
I have experience teaching languages to different age groups and doing presentations, training videos, and more—a son of an educator, after all. I enjoy teaching new skills, concepts, etc.
I've always wanted to be an actor. I enjoy making people laugh, be engaged, and be motivated. I'm lucky to be able to create content online and keep this passion and skill alive.
I love exploring multiple artistic disciplines. It's my gateway, a way to continue to be inspired, learn something new, and have space where I can allow myself to be imperfect.
My intentions always are to use my powers for good. I'm passionate about diversity, inclusion, equality, and equity. Particularly for the Latin[o/e/x] LGBTQAI+ Youth and womxn.
LEO AND THE ANTSY RV LIFE
FUN FACTS ABOUT LEO
OH MY GAGA!
Once, I helped construct a costume for Lady Gaga and her Monster Ball Tour. A lot of glue and black gemstones.
I've performed at Mexico's Palacio de Bellas Artes (Palace of Fine Arts) with my Up With People cast.