Leo Martinez Davis
Creative Content Strategist, Creator, and Artist.
I use visual design, content creation, and entertainment to deliver brand messaging, build authentic communities, and achieve strategic marketing goals.
BrandStorytelling: Brand Film Certified
Certification Powered by ETSU
Thanks to BrandFilm, and the East Tennessee State University, I have a deeper understanding of the core aspects of brand-funded entertainment and how brands achieve their marketing and branding goals by elevating and telling authentic stories through film and storytelling.
CREATIVE CONTENT STRATEgy
Technologies are growing faster than ever, giving users more access to information, making them savvier, overwhelmed, and pickier about their content. That's not all; users are getting more concerned about their safety (online and offline), the moral alignment between the brands they invest in and can smell unauthentic disruptive advertising from a mile away.
Brands recognize that organic and genuine marketing strategies need to be part of their overall marketing plans. I come in by creating branded content under my social media and web3 channels or by collaborating with marketers, developers, designers, writers, and business leaders to craft strategies that connect them with their audience more authentically and organically.
Here are some of the questions that everyone in the space is asking themselves:
STRATEGIZE & PLAN
What type of content is your audience consuming and interacting with? How could you diversify your current content plans? What kind of content creators is talking about your industry? How are other brands innovating? What type of entertainment would resonate with your audience? How will this content age?
BUILD & PRODUCE
What is the best format (video, resources, etc.)? Is your audience looking for real stories in a documentary structure? Are they looking for comedy or content that might use fiction but is relatable? Is it better to self-produce, or is it the best approach to work with a Content Creator?
SHARE & AMPLIFY
How do branded entertainment and organic content marketing fit into the bigger plan and goals? What channels are the most appropriate for this content? Is there a clear expectation from content creators or the production company? Are there additional ways to amplify the reach of this content?
What sets me apart from other content specialists is my diverse marketing experience, design-first and user-first approach to content, and ability to identify how newer generations utilize social media and more recent technologies to consume and interact with this content.