Leo Martinez Davis
WHAT DOES A CREATIVE STRATEGIST DO?
Creative strategists use visual design and creative marketing to tell stories, or communicate a message, by making thoughtful and analytics decisions to increase brand exposure, sales, website traffic, or inform a brand’s visual expression.
As a creative strategist, I have collaborated with marketers, developers, designers, writers, and business leaders, in both the agency world and in-house, to use creativity, design, and data to guide multiple advertising and marketing campaigns and projects.
WHAT DOES A VISUAL STORYELLER DO?
A visual storyteller uses images, pictures, graphics, typography, or motion to drive emotion, engage with different audiences, and guide them to take action. In my career, I have produced, direct, and oversee various projects that use all these other elements in the internet space to educate, inform, or engage with different audiences in multiple industries like education, fashion, and entertainment.
One of my particular concentrations and specializations is using the Story Format to tell stories on social media and the web visually. This format has allowed brands to reach broad audiences by delivering content fast and more digestibly, therefore obtaining benefits in brand exposure, establishment, and more.
WEB STORY EXAMPLE
As a third-generation painter, I use this medium to keep myself inspired and engaged. I allow myself to be imperfect, to go with my gut, and express my emotions. I usually work with bright and colorful acrylic paints and, little by little, I am starting to play with oils.
I always imagined myself as “Leo the actor and entertainer.” While my career took me in a different direction, I still enjoy using these acting and public speaking skills on social media, webinars, or workshops to educate, guide, inform, and make people laugh in the process.
SOME OF LEO’S CREATIVE WORK
I worked with the School of Rock marketing team to strategize different content pieces and optimized them for SEO. I designed and strategized the creative to be helpful and informative and follow brand guidelines. I took some of the photography used and edited some of the others they provided.
VISUAL DESIGN & BRANDING
One of the most fun projects I’ve worked on, living my NYC creative dreams! I collaborated with a talented group of artists in this fun comedy series to develop a branding that aligned with the project’s spirit and represented the vibrant characters. You can watch the Nannies Series here or visit nanniesseries.com.
Over a few years, I have been working with the MakeStories team to build the best web story builder ever! With MakeStories, you can create and publish web stories with no coding. Check out some of the stories that I have made with the MakeStories builder: