Leo Martinez Davis

a.k.a. saltï


Content Marketer, Digital Experiences Builder & Drag Entertainer.

To take charge of the Dragverse, I combine my digital content marketing and social media expertise with my passion for drag artistry and my desire to create a more just internet. I strive to develop novel social events and activities that allow us to have fun and connect, both online and offline.

MORE ABOUT LEO

MEntal HEalth action on decentraland

I recently celebrated #MentalHealthAction with MTV and the TRU Band Room. My film EVERYONE IS HURTING was livestreamed and is now available on the Dragverse App to raise awareness about mental health issues.

WE CELEBRATED PRIDE 2023 digitally

You can find out how this amazing digital experience was developed and see saltï celebrating on top of The Voice Pride float.

What are Digital Experiences?

Memorable branded moments – Companies can build immersive branded moments that attendees actively engage with and remember more than passive advertising.


Visit saltï’s Decentraland World

A world full of drag power, Latin flavor, music, comedy, and more! Get a look into what it means to be a digital drag icon and #BuildingProudly🌈

Visit the Dragverse Decentraland World

Come check out our community space where we hang out, watch content, dance, and more! Check out the TRU Bandroom, the Vroomway, and our friends at Choice!

brand-storytelling-brand-film-certification

BrandStorytelling: Brand Film Certified

Certification Powered by ETSU

Thanks to BrandFilm, and the East Tennessee State University, I have a deeper understanding of the core aspects of brand-funded entertainment and how brands achieve their marketing and branding goals by elevating and telling authentic stories through film and storytelling.

Crafting Immersive & memorable Brand Moments

I design immersive digital experiences and memorable brand moments in digital spaces like Decentraland and Spatial. I create a seamless blend between physical events and augmented reality, producing tailor-made branded content for metaverse environments. I help brands expand reach and boost resonance in digital and metaverse communities. Fans become integral players in the experience, and I measure performance and engagement for continual optimization.

ADAPTING TO NEW ONLINE AND DIGITAL SPACE

In this fast-paced digital era, brands must adapt to new online and digital spaces. I can help you embrace this shift by leveraging cutting-edge technologies and platforms. From optimizing your website for mobile responsiveness to exploring emerging digital channels, I’ll ensure your brand remains relevant and accessible digitally.

Meeting New Market Needs and Expectations

Consumer expectations are constantly evolving, and staying in tune with their needs is essential. I specialize in understanding market trends and consumer behavior, enabling me to tailor your brand’s offerings and experiences accordingly. By analyzing data and conducting market research, we’ll identify the areas where your brand can excel, exceeding customer expectations and fostering long-term loyalty through wearables and experiences.

Navigating Web3 Culture

The rise of web3 culture presents a unique opportunity for brands to authentically connect with digital and metaverse communities. I can guide you through the intricacies of web3, ensuring your brand understands this vibrant culture’s values, norms, and expectations. Together, we’ll create share-worthy brand moments that resonate with web3 enthusiasts, expanding your reach and influence within these communities.

Producing content has been my thing since I am a kid. I have produced shows, performances, writings, videos, and photo shoots in my bedroom and on paramount stages worldwide. Now I can merge it with my artistry, technical skills, and diverse experience.

LEO BELIEVES THAT

Organic, intentional, and authentic Content Marketing is the future.

Content that isn’t afraid to connect with an audience authentically is the content that will win. This content could use comedy, touch on a complex subject, or discuss on the brand’s past, yet be successful when done well.

Content Marketing should deliver on user delight with its experience.

This content needs to be relatable, entertaining, informative, visually engaging, and meet the user where they are. That might be TikTok, Twitter, a newsletter, or even the metaverse 🚀.

Brands should empower Content Creators to do what they do best.

Nowadays, Content Creators have something that is key to brands: access to a community. Brands must build genuine relationships with creators, empower their creative skills, and find natural ways to connect with their community.

LEO IS PASSIONATE ABOUT

Technology and Innovation

I believe in the web3 and blockchain technologies’ potential to empower Content Creators to own their content, join the creative economy, and build solid relationships and opportunities with brands.

Advocacy and Representation

I believe that we can do a lot of good with content marketing and storytelling. The audience that a brand is trying to reach most likely wants to be confident the brand understands their needs and motivators, that they are being heard, and that they are genuinely represented in their marketing.

Education and Entertainment

With my content, I want to always advocate for the LGBTQAI+ Youth, particularly the Latine/x/o community and women. Use every opportunity I have to break stereotypes, bust misinformation, and show that we are a thriving, happy community with much potential! Even if that means being a drag queen on camera!

Let’s connect!

Together, we’ll navigate the ever-changing online and digital space, meet market needs and expectations, and understand the vibrant web3 culture. Take advantage of the opportunity to unleash the power of digital experiences. Reach out now to get started!

CONTACT LEO

Or you can connect with me on LinkedIn!