Leo Martinez Davis

a.k.a. saltï

Content Marketer, Digital Experiences Builder & Drag Entertainer.

I'm Leonardo, or saltï on the internet drag world. At the helm of Dragverse, I champion inclusivity and cutting-edge digital experiences. Beyond drag, my expertise spans strategic content marketing, entertainment, social media and visual communications.

MEntal HEalth action on decentraland

I celebrated #MentalHealthAction with MTV and the TRU Band Room. My film EVERYONE IS HURTING was livestreamed and is now available on the Dragverse App to raise awareness about mental health issues.

WE CELEBRATED PRIDE 2023 digitally

You can find out how this amazing digital experience was developed and see saltï celebrating on top of The Voice Pride float.


BrandStorytelling: Brand Film Certified

Certification Powered by ETSU

Thanks to BrandFilm, and the East Tennessee State University, I have a deeper understanding of the core aspects of brand-funded entertainment and how brands achieve their marketing and branding goals by elevating and telling authentic stories through film and storytelling.

Crafting Immersive & Memorable Brand Moments.

In a world where technology reshapes marketing and audience engagement, I focus on connecting brands with organic opportunities. My expertise lies in designing innovative campaigns and digital experiences that resonate beyond traditional advertising.

Embracing the New Digital Ecosystem

Adapting to new online spaces is crucial. I leverage my design and marketing skills to create compelling digital narratives, engaging audiences with thoughtful design and content.

Building and Nurturing Communities

Creating content that builds strong communities is vital. I craft digital experiences tailored to specific audience demographics, fostering deep engagement and connection.

Creating Meaningful Interactions

I blend the physical and digital worlds to develop seamless experiences that enhance brand presence and strengthen audience loyalty and interaction.

Producing content has been my thing since I am a kid. I have produced shows, performances, writings, videos, and photo shoots in my bedroom and on paramount stages worldwide. Now I can merge it with my artistry, technical skills, and diverse experience.


Organic, intentional, and authentic Content Marketing is the future.

Content that fearlessly and authentically connects with its audience will prevail. This includes content that utilizes humor, addresses complex issues, or delves into a brand's history.

Content Marketing should deliver on user delight with its experience.

Content must be engaging, informative, visually appealing, and accessible across platforms like Lens, TikTok, Instagram, newsletters, or the metaverse 🚀.

Brands should empower Content Creators to do what they do best.

Brands must foster genuine relationships with content creators, producers, and builders to tap into their community access and creative potential.


Technology and Innovation

I believe in blockchain technologies' power to revolutionize how Content Creators own content, engage in the creative economy, and establish meaningful brand partnerships.

Advocacy and Representation

In content marketing and storytelling, I see an opportunity to understand and represent the audience's needs truly, ensuring they feel heard and authentically portrayed in brand narratives.

Education and Entertainment

As a content creator, I advocate for LGBTQAI+ Youth, the Latine/x/o community, and women. I utilize every platform I have, including my role as a drag artist, to challenge stereotypes and highlight our community's joy and strenghts.

Let's connect!

Together, we'll navigate the ever-changing online and digital space, meet market needs and expectations, and understand the vibrant online culture.

Or you can connect with me on LinkedIn!